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The Standard at dusk; a mixed-use community in Downtown Madison, WI

The Standard


Located just blocks from the state capitol, The Standard rises along the revitalized E. Washington corridor. The six-story building offers 289 apartments and 14,121 total s.f. of commercial spaces including anchor tenant Starbucks. Its location on Madison’s isthmus required close coordination with the engineering team to combat the site’s high water table. Ultimately, over 1,200 geopiers were installed to support the new structure. Next door to the site will be the future Madison Public Market, this spurred conversations with the city to incorporate public parking within the building to help accommodate visitors. In addition, to support this pedestrian-friendly community, walk-up townhomes were incorporated along the ground floor of the building adjacent to the future market site. To meet our client’s pro forma and the City’s height guidelines, the building rises six stories with a setback at the sixth floor. Its E-shaped design provided for two amenity-rich rooftop courtyards, which were custom designed by the JLA team with support from our landscape partner.

2023 ABC Wisconsin Project of Distinction

2023 Top Project – The Daily Reporter


Categories: Mixed-Use, Multifamily
Location: 1868 E. Washington Ave. Madison, WI
Completion Date: Summer 2023
Number of units: 289
Units per acre: 85
Interior amenities:
  • Sixth floor clubroom with outdoor deck
  • Ample private & shared co-working spaces
  • Climbing Wall
  • Theatre room
  • Fitness Center, separate yoga room
  • Underground & surface parking available to residents and the public
Exterior amenities:
  • Two separate courtyards
  • Pool
  • Pet exercise area
  • Rooftop restaurant/bar space with outdoor patio
  • Ground floor restaurant with outdoor patio

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“JLA is excellent at navigating the design process, listening to and extracting the objectives of multiple stakeholders and working collaboratively to develop designs to address their needs. On top of that, they are just great people to work with; they listen, they are very responsive, and they always work to exceed our expectations.”
— Steve Doran, Owner, Galway Companies

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