DENVER — JLA Architects is pleased to announce the addition of Rachel Bidlack as Director of Marketing based in our Denver office. In this role, Rachel will lead the firm’s marketing initiatives, overseeing both internal and external marketing strategies across JLA’s Madison, Milwaukee, and Denver offices. She will also join the firm’s Operational Leadership Team, an advisory team that guides and influences the firm’s growth and operations.
Rachel brings more than a decade of marketing leadership experience in the architecture, engineering, and construction industry. Throughout her career, she has developed and executed strategic marketing initiatives, led high-performing teams, managed complex pursuits, and partnered closely with executive leadership to drive business growth.
Prior to joining JLA, Rachel served as Senior Marketing Manager for a national general contractor, where she led a team of marketing professionals across the country and helped support the company’s growth to more than $1 billion in annual revenue.
“Rachel’s strategic mindset, leadership experience, and deep understanding of the AEC industry will help strengthen JLA’s presence in our markets and support our continued growth.” said Joseph Lee, Principal & Founder at JLA Architects. “We are excited to welcome her to the firm and look forward to the leadership and perspective she will bring to our team.”
As Director of Marketing, Rachel will lead efforts to strengthen JLA’s brand, support pursuit initiatives, enhance client experiences, and drive strategic growth across the firm.
“I’m honored to join JLA Architects and be part of a firm that is known for its strong culture, talented people, and commitment to client service,” said Rachel. “I look forward to helping tell the stories behind JLA’s work, supporting the firm’s strategic goals, and contributing to its continued success and growth in the years ahead.”
Learn More About Rachel
What drew you to project management architecture? What do you love about it?
I’ve always been drawn to beautiful spaces and how they can shape culture and enhance lives. I also recently discovered that I have wanted to work in this industry since I was a child. About a month ago, I spent some time in California at my childhood home helping my parents sort through some historic relics before they moved houses. I found a “book” I made when I was in second grade claiming that when I grew up I wanted to be an Architect. While I may not be an architect by trade, I think it’s pretty neat that I ended up being a Director of Marketing for an Architecture firm.
What’s your favorite (or most unique) project you’ve worked on and why?
One of my favorite projects I’ve worked on was a proposal for the Ministerio de Salud de la República de Panamá (the Ministry of Health in Panama). The submission required hard copies as well as a 3D model which meant I had to fly down to Panama to ensure the proposal was finished and submitted properly.
A close second would be a firm-wide brand refresh I managed and executed. I loved being a part of the decision making of what is key in a brand’s visual identity and how to make that as impactful as possible.
What do you do for fun? Do you have any hobbies or special interests?
I have a huge passion for international travel and try to visit a new country every year. Most recently, I went to Peru in October and visited Machu Picchu.
Outside of work, I am typically spending time with my rescue chihuahua mix, Jumbo, while enjoying some crafts, reading a good book, or beating all my friends at a game night.