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Detail of the exterior corner of Synergy apartments

Synergy at the Mayfair Collection


Synergy includes two above-grade buildings separated by a large pedestrian promenade located over one lower level of parking. At the ground floor, there is 87,000+ s.f. total retail space, featuring 24” ceiling heights with mezzanines. Ongoing collaboration was key in balancing the needs and desires of two clients for Synergy: HSA Commercial who would own the ground floor retail space and Fiduciary Real Estate Development which owns the residential floors above. The Mayfair Collection is a premier regional shopping destination in metro Milwaukee. So to make sure Synergy was a cohesive & integrated element of the greater development, construction materials were driven by the existing buildings as well as the history of the site. For example, patchwork metal siding is a repeated element throughout the various Mayfair Collection buildings. To differentiate Synergy, unique design elements were added to each corner of the buildings to reference the industrial heritage of the site. Throughout the design process, we collaborated with our client, the contractor, retail brokers, and retail end-users to explore various construction options to accommodate the retail end users (such as the need for high bay heights).

2019 The Daily Reporter Top Project

Categories: Masterplanning, Mixed-Use, Multifamily
Location: 11221 Synergy Drive, Wauwatosa, WI
Completion Date: July 2019
Number of units: 270
Units per acre: 71
Interior amenities:

First Floor Amenities:

  • Fitness Center (with corner roll-up windows)
  • Tanning room
  • Wi-fi café (with corner roll-up windows)
  • Bike repair shop
  • Dog spa
  • Indoor dog run

Second Floor Amenities:

  • Club Room
  • Demonstration kitchen with dining
  • Seating areas & three-sided fireplace


Exterior amenities:

East Tower Courtyard Green Roof Area:

  • Pergolas
  • Separate fire pits
  • Seating and grilling areas
  • Movie screen for outdoor shows on a central lawn area

West Tower Courtyard Green Roof Area:

  • Seating and grilling areas
  • Outdoor dog run

Project Gallery

We have been working with JLA Architects since 2009, they offer excellent site layouts with various alternatives and a real flair for design. JLA is very knowledgeable about both exterior and interior materials. They understand how residents will live in a unit resulting in designs that look great as well as prove to be functional. The excellent unit design has generated outstanding leasing activity.
— William Arpe, CEO, Fiduciary Real Estate Development

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